YOUR BRAND. OUR KITCHEN.
Food + beverage concepts created around your campaign.
Asima partners with brands and creative teams to translate campaigns, products and ideas into something guests can taste.
Start with an Asima favorite, explore our housemade flavors, or create something original. We bring the menu, presentation and service together around your event.
Instead of simply placing a logo on a mobile cart, we can develop the actual food and beverage concept around your brief.
Book a beverage bar, pastry catering, or both.
Custom, indian inspired pastry tasting box for a Diwali themed high tea event
Featuring: Gajar Halwa Crumb Cake, Salted Jaggery Banana Bread, Brown Butter Chocolate Chip & Date Cookie, Cheesy Masala Muffin, Butter Paneer Stuffed Biscuit, Achari Paneer Handpie & Parle G Chai Cookie.
YOUR MENU, THREE WAYS.
Choose from our signature offerings, personalize with our existing flavors, or work with us on an original creation.
Branded cups, menus and cart treatments can be added to any option. Your proposal will outline the menu, service and customization included.
01 ASIMA FAVORITES
Our signature menu, selected for your event.
Choose from our seasonal drinks and scratch-made pastries. We’ll help you select a menu that fits your guests and occasion, with branded presentation available to make it your own.
Choose from: Existing coffee, matcha, chai and pastry offerings.
No new recipe development required.
02 TAILORED FLAVORS
Your direction. Our flavor collection.
Have a flavor profile in mind? We’ll draw from our existing housemade flavors and recipes to recommend a beverage combination for your event, with a name and presentation shaped around your brand.
Explore directions such as: Creamy and nostalgic, bright and fruity, or warm and spiced.
Built from existing Asima flavors and components.
03 ORIGINAL CREATIONS
A new recipe, developed around your concept.
For projects that call for something beyond our existing collection, we develop an original beverage or pastry inspired by your product, campaign or story. Ingredient sourcing, recipe testing and an agreed feedback process are scoped into the project.
Create: A signature drink, a custom pastry, or a coordinated pairing.
Separate development fees and additional preparation time apply.
Make it uniquely yours, beyond the menu.
Carry the idea beyond the menu with details that connect the food, drinks and presentation.
BRANDED DETAILS
Campaign-inspired drink names, branded cups and custom menus that bring your identity into the experience.
THE BAR
Keep Asima’s signature setup or explore a branded cart treatment for your event.
PASTRY PAIRINGS & COLLABORATIONS
Pair your drinks with our scratch-made pastries, commission a custom pairing, or bring Asima into a collaboration with your own product.
Available additions, production requirements and pricing are confirmed in your proposal.
CREATED TOGETHER
A look at the drinks, pastries and shared ideas we’ve brought to life with our partners.
The Occasion: Retail Activation
What Asima Created: Custom Drink
What Asima Handled: Recipe Development, On-site Service, Branded Menu & Cups.
ASIMA x RAILS
Created exclusively for Rails, the Golden Hour Latte features our housemade turmeric and chai blend - a warm, golden nod to the brand’s Los Angeles roots and wellness-inspired lifestyle.
ASIMA x BFF x STUDIO THREE
The Occasion: Wellness/Community Activation
What Asima Created: Collaborative Experience
What Asima Handled: On-site Service, Selection of menu items.
BFF chose to use our existing branding and full seasonal signature drink menu for this wellness inspired influencer event.
ASIMA x NOVA
The Occasion: Limited Release Pastry Collaboration
What Asima Created: Custom + Existing Pastries
What Asima Handled: On-site Service, Selection of menu items, Custom developed pastry for the season, Recipe Development & Collaborative Testing
Asima × Nova came together for two limited-edition fall pairings. We developed a custom black sesame white chocolate chip cookie, layered with chai cream and Nova’s frozen yogurt. For the second creation, Nova selected a favorite from our existing menu: chocolate chip banana bread topped with silky salted jaggery caramel.
ASIMA x LE BON SHOPPE
The Occasion: Community Retail Pop-Up
What Asima Created: Menu Design + Community Experience
What Asima Handled: On-site Service, Selection of menu items, Custom menu signage & marketing for local host
Asima was brought to Penelope’s in Chicago, that hosted a limited Le Bon Shoppe brand pop-up for the weekend. Asima provided custom menu signage for the event as well as signature + fall creations from our existing menu.
THE PROCESS
01 TELL US WHAT YOU ARE PLANNING
Share your event date, location, guest count and the idea behind it. You don’t need a finished menu—we’ll help you choose the right approach.
02 WE RECOMMEND THE DIRECTION
We’ll propose a menu, presentation and service plan, with clear pricing and any development requirements. Once the scope and booking are confirmed, we finalize the details together.
03 TOGETHER, WE BRING IT TO LIFE
We prepare the approved menu and deliver the service outlined in your proposal, whether that’s pastry catering or a fully staffed beverage bar. And together we make the vision, a reality.
Frequently Asked Questions
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Absolutely. You can select from our existing menu and add branded cups, menus or a cart treatment. Original recipe development is optional.
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Tailored Flavors uses our existing housemade flavors and recipes to create a suitable combination for your event. We will send you our existing flavor combinations that have been popular or used in similar settings. Original Creations involves developing something outside that collection, with separate sourcing, testing and development.
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Yes! Tastings are available for an additional fee with our Signature and Tailor-Made packages. Our Custom package includes one tasting and one recipe revision, so we can fine-tune your creation together.